"Working with the worlds’ most elite athletes is something that we have prided ourselves on from day one. When Degree and Unilever came to us with their new Masters of Movement concept the entire company got excited," says director Derek Westerlund.
Kevin Townsend of Science and Fiction, a co-director on the project, knew this was no easy feat. "When Unilever says they want to go out of the box with their next campaign, you know they are serious. There are very few production companies out there that could have pulled these shoots off. 4 very different sports, 4 very different personalities and 4 extremely tough locations. I have two words for you, "Freeride Entertainment."
"We knew hiring out of hollywood would be a massive challenge on this one. We knew that we needed a physically fit team that would not let anything get in the way of getting these spots done."