Hitcase Founder and CEO Brooks Bergreen had the idea to take one of the most prolific commercial production companies in action sports, take away all their $100 thousand dollar camera packages and high end toys, and see what they were made of.
Not only would this be a challenge to Freeride, it would put the Hitcase product through intense rigors and really tell the development team if the product was ready for the masses. There was nothing separating this project from a full blown commercial production besides the fact this was our only camera system.
Underwater photography in Florida, wing suiting out of Rory Bushfield’s plane, full alpine winter environments with snow sports athletes. There was no end in sight for what the team at Hitcase was looking for.
The sheer size and versatility of the Hitcase, along with the durability, make this an easy product for any of us to fully endorse in any environment.